Easton Baseball Bats vs. Demarini Baseball Bats

Since the time the development of the metal bat, makers have been culminating the particular fixings to it so as to make the most ideal presentation for a competitor. Over the previous decade, two specific brands of polished ash have altered the way that players hit the baseball and perform at elevated levels. The regular brands for baseball players are the Demarini and Easton brand polished ash. Not exclusively are both homerun sticks solid, they additionally perform at the most elevated level to make model fulfillment. However, a contention stays for the two bats; which is the most solid, which bat is the best on the field, and which bat do the players incline toward the most? The components of these specific brands are relating in a manner to make an uncommon assessment, yet dependent on generally speaking execution and player sentimentality the Easton bat has the advantage. The Demarini brand of bats was set up in light of the shared objective of reforming the vibe of the ball off the bat, and eventually expanding the speed of the ball off the bat. Therefore, the maker summoned the possibility of â€Å"composite† metal, which is a milder and increasingly adaptable metal then the typical aluminum utilized in bats from an earlier time. The baseball would fundamentally ricochet off this new kind of bat with higher speed. The composite thought took off, and soon players everywhere throughout the world cherished the vibe of this now material as it struck a baseball. Climactically, the new Demarini bat was a superior entertainer on the baseball field than its partners; except for the Easton brand. Thus to the evolutional move up to the Demarini polished ash, Easton turned the opposition up a score with the making of more grounded, increasingly dependable bats that kept going a player quite a long while of appropriate execution. Demarini bats were known to split and lose â€Å"pop† after some time, even with the danger of totally breaking! Easton bats were currently harder and more sturdy than the contenders, explicitly Demarini. They additionally made the ideal equalization on the play club. A few bats feel â€Å"top heavy† (more weight is on the finish of the bat causing a lopsided swing), however Easton idealized equalization making more weight towards the handle. With the redesigns built up by Easton, they were currently on the baseball execution mountain, and nobody has contacted them right up 'til the present time. Players the country over and world have appreciated the Easton bat’s execution on the field. Associations have submitted explicitly to assessing and considering the presentation of homerun sticks. As indicated by baseballbat-surveys. com: Easton has delivered best in class sporting gear and for quite a long time has been one of America’s first options, particularly with regards to aluminum play clubs. There is no uncertainty [sic] all of Easton polished ash will take care of business. Players have likewise by and by demonstrated their valuation for the Easton slugger and how it has improved their exhibition on the field. John Stalton in Littleton, CO expressed to Easton’s individual site, â€Å"†¦this is the best bat I have ever utilized throughout 3 years; I will never purchase an alternate brand of bat. † Player wistfulness is the most significant contention to demonstrating the degree of execution a slugging stick brings to the table, and Easton went well beyond in consumer loyalty. Demarini had numerous player objections in regards to unwavering quality and, here and there, execution. John Stalton stated, â€Å"I have attempted to utilize a Demarini, yet it made an excessive number of issues. Following fourteen days, there was a shaking in the bat when I swung it. † Performance and dependability are the two significant parts to how bats are assessed by players in cutting edge baseball. The Demarini and Easton brand homerun sticks have been broadly applauded for their exhibition on the field, however no other brand can contrast with Easton’s unwavering quality to the players. Players have voiced their assessments with respect to the exhibition and unwavering quality of these specific brands, and an outcome; the Easton slugging stick has been viewed as the best metal bat in baseball today.

Positive Effects Of The Industrial Revolution On The Lives Of People Case Study

Constructive outcomes Of The Industrial Revolution On The Lives Of People - Case Study Example The way of life for some had improved and the general public was advancing. The mechanical unrest is said to have gotten numerous constructive outcomes the lives of individuals. Innovations, for example, the steam trains helped transportation and the expansion in horticultural yield helped the ranchers. There were a lot increasingly critical creations which changed the essence of the earth and improved the lives of the majority. Nonetheless, as it is generally said that a coin has different sides thus this is additionally noticeable here. With the numerous professionals which the modern upset carried with itself, it additionally brought a few blemishes. It is these defects which are regularly featured when the modern transformation is talked about. In the first place, it is asserted that the modern insurgency made a colossal hole between different nations and Britain. Likewise, this didn't just prompt an immense innovative hole between the nations yet this additionally made a budgeta ry hole among them and Britain. The wages of the normal family were expanding and the individuals were getting more extravagant. Now, sociologists like Marxists guarantee that the specialists or the decision class are abusing the majority by paying them lesser wages. This makes the way of life of the laborers really fall instead of improving. Be that as it may, as measurements show that individuals were in reality well of over the long haul. When the mechanical change set in the conditions began improving and soon the families were spending more on food, dress and family unit merchandise than at any other time 1 Overall, the Industrial Revolution had numerous great impacts. It expanded the quantity of products and ventures a country could deliver and enhanced to its riches. It made occupations for laborers and extra time helped they live better lives. It delivered better weight control plans, better convenience, and less expensive, better apparel.

Global Financial EthicsProject B Response To A Movie Coursework

Global Financial EthicsProject B Response To A Movie Coursework Global Financial EthicsProject B: Response To A Movie â€" Coursework Example > @ 2011Global Financial Ethics Project B: Response to a movieIntroductionMoney Never Sleeps sets sights on the orchestrators of today’s global financial crisis through a strong melodrama, recounting shameful government bailouts for unclean business plans. Jake’s love for Winnie, his unwillingness to commit outright felonies, and his idealistic backing of a fusion-power company for a greener world make him a better hero than the easily corruptible and shallow Fox character (Muller 2010). Proper governance in the corporate world is unavoidable for its growth. Each and every shareholder group need to put into practice of good corporate governance in business corporations. Anything other than this can lead to the breakdown of corporate organizations. Therefore, every undertaking of these corporate organizations must carry out activities that are only legal. They help to maximize the value of the shareholders in the cleanest manner possible. The movie sets sight on the orchestrators of today’s global financial crisis through a strong melodrama, unfolding disgraceful government bailouts for unclean business tactics. There are a variety of concepts of corporate governance. Some of the main concepts of corporate governance include; the agency theory, the stewardship theory and the stakeholder theory (Daniel 2011). There is a scene where Jake is shown sitting at his working desk, watching Keller Zabel Investments stock crashing more than 30% in one day. The managing director, Louis Zabel holds a meeting with the chiefs of key financial institutions and the Secretary of the US Treasury at the Federal Reserve Bank of New York. He attempts to organize a bank bailout for Keller Zabel Investments, but his efforts are blocked by Breton James, the Chief Executive Officer of an imaginary firm called Churchill Schwartz, that Zabel had refused to bail out eight years earlier. The major approach under the agency concept is the explanation and facilitation of market metho ds that can moderate the agency hitch. It aspires to find a well-organized market for corporate control, management labor and corporate information. In this connection, the management takes the costs of its own bad behavior. This will as a result generate motivation for self-control (Solom 2004). The theory criticizes Zabels behavior. For one, we can see that he has become very disappointed with the corporate business. He is so disappointed to a point that he does not comprehend how he can be told a loss is a profit. Considering that he is the managing director of Keller Zabel Investments, he ought to maintain his calm in the particular rough patch that his company is undergoing. Agency theory shows that corporate organizations should be managed in the interest of the stakeholders. There is definitely no way that the company shareholders would have stomached the fact that their managing director, who they have assigned the task of controlling the company’s undertakings on their b ehalf, was giving up so easily (Daniel 2011). The agency theory perceives the head of a company being an agent of the stakeholders. Therefore, any action or decision that he or she takes should be guided by the shareholders’ wishes. It is possible for corporate companies to maximize the wealth of the stakeholder in an agency theory and the same time fulfills a wide range of shareholder desires. Zabel should have come up with a way with a way like this. This can be attained by adjusting the agency theory and slotting in stakeholder-oriented approach which aids to accommodate the broad variety of shareholders’ wishes and welfare. The theory encourages the separation of decision-making and risk bearing to control the problems of the agency. The following morning, Zabel wakes up, goes down to the subway, and, as a train pulls in, he jumps on the tracks, killing himself (Daniel 2011).

Psychodynamic Theories And Discusses Key Elements Of...

Behaviourist Theories This essay examines behaviourist theories and discusses key elements of classical and operant conditioning. It considers a variety of psychological theorists and profoundly explores their research. Behaviourism refers to a psychological approach which explains human development in terms of how they learn from experience rather than a result of inborn tendencies or higher order thinking. Learning from experience moulds and shapes behaviour and personality. (A2Healthandsocialcarepg84) The behaviourist movement began in 1913 when John Watson wrote the article Psychology as the behaviourist views it. Other psychologists such as, Pavlov, Thorndike and Skinner also worked to develop behavioural theories of learning. (A2Healthandsocialcarepg84) They focused their explanations solely on behaviour, concerning what people do rather than what may or may not be going on in their minds. Behaviourists suggest that all behaviour is learned either through classical or operant conditioning. (PsychologyASpg.50) Thorndike’s research offered valuable insights into conditioning. He studied the way animals learn by observing their responses in controlled conditions. He noticed that animals would often learn by trial and error. For example, a hungry cat would experiment with ways of escaping from a cage to receive a reward of food. When the cat discovered actions that helped it escape, it would remember them. Thorndike believed any action that produced a good effectShow MoreRelatedPsychology : Psychopathology And Abnormal Behavior1827 Words   |  8 Pagessignificant progress. However, key issues that seek to determine various causes and presentations of psychopathology continue to emerge. Notably, the identification of a better model or perspective that explains psychopathology better than other models continue to elicit varied debates. The prevalence of psychopathology and abnormal behavior is explained by the psychodynamic and behavioral perspectives. This paper will critically compar e and contrast the precepts of psychodynamic and behavioral perspectivesRead MoreEssay on The Importance of Human Evolution 1794 Words   |  8 Pagesresearch done on human evolution, history of psychology and the importance of this for the modern psychologist. Human Evolution Human evolution started with Charles Darwin who thought that humans evolved from apes, he aimed to explain this through his theory of natural selection, genetic variation and ‘survival of the fittest’ (Ruse 2009).Through this insight gave rise to all archaeologists to search in the eastern and western African region to find fossil evidence of these apes or species we have evolvedRead MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 Pages He received his PhD from the Institute of Psychiatry, University of London, England. Dr. Clark has published numerous articles on cognitive theory and therapy of depression and obsessive–compulsive disorders (OCD), and is a Founding Fellow of the Academy of Cognitive Therapy. He is coauthor, with Aaron T. Beck, of Scientific Foundations of Cognitive Theory and Therapy of Depression and coeditor, with Mark Reinecke, of Cognitive Therapy across the Lifespan: Evidence and Practice. Drs. Clark and Beck

North American River Otter Facts

The North American river otter (Lontra canadensis) is a semiaquatic mammal in the weasel family. While it may simply be called the river otter in North America (to distinguish it from the sea otter) there are other river otter species throughout the world. Despite its common name, the North American river otter is equally comfortable in either coastal marine or freshwater habitats. Fast Facts: North American River Otter Scientific Name: Lontra canadensisCommon Names: North American river otter, northern river otter, common otterBasic Animal Group: MammalSize: 26-42 inches plus a 12-20 inch tailWeight: 11-31 poundsLifespan: 8-9 yearsDiet: CarnivoreHabitat: Watersheds of North AmericaPopulation: AbundantConservation Status: Least Concern Description The North American river otters body is built for streamlined swimming. It has a stocky body, short legs, webbed feet, and a long tail. In contrast to the European otter, the North American river otter has a longer neck and narrower face. The otter closes its nostrils and small ears when submerged. It uses its long vibrissae (whiskers) to find prey in murky water. North American river otters weigh 11 to 31 pounds and range from 26 to 42 inches long plus a 12 to 20 inch tail. Otters are sexually dimorphic, with males about 5% larger than females. Otter fur is short and ranges in color from light brown to black. White-tipped hairs are common in older otters. River otters use their tails as rudder while swimming. Hailshadow / Getty Images Habitat and Distribution North American river otters live near permanent watersheds throughout North America, from Alaska and northern Canada south to the Gulf of Mexico. Typical habitats include lakes, rivers, marshes, and coastal shorelines. Although largely exterminated in the Midwest, reintroduction programs are helping river otters reclaim part of their original range. Diet River otters are carnivores that hunt fish, crustaceans, frogs, salamanders, waterfowl and their eggs, aquatic insects, reptiles, mollusks, and small mammals. They sometimes eat fruit, but avoid carrion. During winter, otters are active during the daytime. In warmer months, they are most active between dusk and dawn. Behavior North American river otters are social animals. Their basic social unit consists of an adult female and her offspring. Males also group together. Otters communicate by vocalization and scent marking. Young otters play to learn survival skills. River otters are excellent swimmers. On land they walk, run, or slide across surfaces. They may travel as much as 26 miles in a single day. Reproduction and Offspring North American river otters breed between December and April. Embryo implantation is delayed. Gestation lasts 61 to 63 days, but young are born 10 to 12 months after mating, between February and April. Females seek dens made by other animals for giving birth and raising young. Females give birth and raise their pups without aid from their mates. A typical litter ranges from one to three pups, but as many as five pups may be born. Otter pups are born with fur, but are blind and toothless. Each pup weighs about 5 ounces. Weaning occurs at 12 weeks. Offspring venture out on their own before their mother gives birth to her next litter. North American river otters reach sexual maturity at two years of age. Wild otters typically live 8 or 9 years, but may live 13 years. River otters live 21 to 25 years in captivity. Baby river otter. ArendTrent / Getty Images Conservation Status The IUCN classifies North American river otter conservation status as least concern. For the most part, the species population is stable and otters are being reintroduced into areas from which they vanished. However, river otters are listed on Appendix II of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) because the species may become endangered if trade is not closely regulated. Threats River otters are subject to predators and disease, but human activities are their greatest threat. Otters are highly susceptible to water pollution, including oil spills. Other important threats include habitat loss and degradation, illegal hunting, vehicle accidents, trapping, and entanglement in fishnets and lines. River Otters and Humans River otters are hunted and trapped for their fur. Otters pose no threat to humans, but in rare cases they have been known to attack dogs. Sources Kruuk, Hans. Otters: ecology, behaviour and conservation. Oxford: Oxford University Press, 2006. ISBN 0-19-856586-0.Reid, D.G.; T.E. Code; A.C.H. Reid; S.M. Herrero  Food habits of the river otter in a boreal ecosystem. Canadian Journal of Zoology. 72 (7): 1306–1313, 1994. doi:10.1139/z94-174Serfass, T., Evans, S.S. Polechla, P. Lontra canadensis. The IUCN Red List of Threatened Species 2015: e.T12302A21936349. doi:10.2305/IUCN.UK.2015-2.RLTS.T12302A21936349.enToweill, D.E. and J.E. Tabor. The Northern River Otter Lutra canadensis (Schreber). Wild mammals of North America (J.A. Chapman and G.A. Feldhamer ed.). Baltimore, Maryland: Johns Hopkins University Press, 1982.Wilson, D.E.; Reeder, D.M., eds. Mammal Species of the World: A Taxonomic and Geographic Reference (3rd ed.). Johns Hopkins University Press, 2005. ISBN 978-0-8018-8221-0.

Google Strategy Plan Free Essays

string(34) " Google is painfully naive about\." Abstract Google is the most recognized search engine on the internet in the world. They are a global technology company focused on improving the ways people connect with information. Google’s revenue primarily comes from delivering online advertising. We will write a custom essay sample on Google Strategy Plan or any similar topic only for you Order Now Google’s is focused on areas such as search, advertising, operating systems and platforms and enterprise. AdWords is Google program used by businesses to promote their products and services with targeted advertising. Also, third parties that make up the Google Network use another Google program, AdSense, to deliver relevant advertisements that generate revenue (Lennihan, 2012). As Google has grown, they have added several new services for its users. Some make Web searches more efficient and relevant, while others seem to have little in common with search engines. The many services have entered Google into direct competition with other companies (Strickland, 2012). Google has expanded their company beyond just search and advertising and are looking for new ways technology can expand their business. They want to be technological innovators that people want to work for to be the leader in technology research and development. The Google culture encourages their people to explore new ideas that may lead to a breakthrough not yet discovered. The Global Strategy Plan covers from where Google first started by two Stanford PhD students back in 1998 into what it is today, a multi-billion dollar corporation that strives to be the leader in technology. They are continuously looking for ways to improve the search for users and the speed and information they receive. Google is a technology leader and continue to expand into more technology fields. Google Google provides a variety of tools to help businesses of all kinds succeed on and off the web (Google Company, 2012). They are a global technology leader focused on improving the ways people connect with information. Innovations in web search and advertising have made Google’s web site a top internet property and their brand one of the most recognized in the world (Grant, 2010, p. 350). Google’s advertising programs, with range from simple text ads to rick media ads, help businesses find customers, and help publishers make money off of their content. They also provide cloud computing tools for businesses that save money and help organizations become more productive (Google Company, 2012). Google’s mission is to organize the world’s information and make it universally accessible and useful (Grant, 2010, p. 350). Firm Analysis Google Inc. was established in September 1998 in a friend’s garage in Menlo Park, California by Larry Page and Sergey Brin, PhD students at Stanford University. In January 1996, Page’s search for a dissertation topic led him to examine the linkage structure of the World Wide Web. Page and Brin developed a page-ranking algorithm that used backlink data (references by a Web page to other Web pages) to measure the importance of any Web page. They called their search engine â€Å"Google† and on September 15, 1997 registered the domain name google. com. They incorporated Google Inc. and Google’s â€Å"Page Rank† algorithm was granted a patent on September 4, 2001 (Grant, 2010, p. 340). The Google search engine attracted a rapidly growing following because of its superior page ranking and its simple design. In 2000, Google began selling advertisements – paid web links associated with search keywords. After 2000, Google experienced explosive growth and was boosted in May 2002 by AOLs decision to adopt Google’s search engine and its paid listings service (Grant, 2010, p. 341). Page and Brin’s initial funding for Google was a $100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems. In June 1999, larger funding was obtained from venture capital firms Kleiner Perkins Caufield Byers and Sequoia Capital. On August 19, 2004 an initial public offering of about 7% of Google’s shares raised $1. 7 billion, giving Google a market capitalization of $23 billion, which fueled even more rapid development of its business (Grant, 2010, p. 341). Google is best known for their search engine on the internet, but they have been acquiring, on average, more than one company per week since 2010 (Wikipedia, 2012). Two of the major purchases made by Google have bee n YouTube on October 9, 2006 and Motorola Mobility on August 15, 2011 (Wikipedia, 2012). They have also purchased various other companies to build on their search engine, help improve their website and their advertisement business. Google’s quest to meet the information needs of society caused it to continually seek opportunities for accessing new information and provide it through additional media channels. Google’s quest to provide accessibility to the world’s information had taken it into new communication media (notably wireless telephony, but also radio, TV and video games) and sources of information beyond third-party web sites. These new sources of information included images, maps, academic articles, books, satellite imagery, news, patents, video, finance, and Web logs (Grant, 2010, p. 343-344). Google purchased YouTube in October 2006 for $1. 5 billion. Many writers thought since Google made a majority of its revenue from advertising, it would profit from placing video ads next to the 100 million video streams that YouTube claims users view there each month. Google, instead, kept YouTube as an independent company. Google was attempting to break into TV and radio advertising and tes ting the waters on the internet with YouTube seemed like a good idea that would be a cheap alternative to actually placing ads on TV. At the time of the purchase, TV advertising was the biggest ad market of all totaling $61 billion in the U. S. ompared to the Net’s $8 billion. Google executives confirmed the company bought YouTube, in part, to better position itself for getting into the business of selling traditional television advertising (Kirkpatrick, 2006). The purchase of Motorola Mobility – the spun-off phone-making wing of the original Motorola, cost Google $12. 5 billion, which is about a third of their cash reserves, as of when the purchase was made. The most obvious reason the deal was made was to give Google access to Motorola’s ability to manufacture hardware in massive numbers, something Google is painfully naive about. You read "Google Strategy Plan" in category "Essay examples" Google now gets access to Motorola’s design and engineering process, and this will allow it to carefully tailor both future smartphone hardware and its own Android OS software together. Making phones in-house means a Google Droid phone will likely have better battery life, slicker performance, greater reliability and fewer bugs, which is exactly what Google needed to rival Apple, with its iron-fist control over seamless integration of software into custom-crafted hardware. Also, Motorola is already so huge, and long-established, it has extensive and very strong links to manufacturing partners around the world. Those relationships are now owned by Google, which means it can hone and refine them to meet future Android phone and tablet needs, which puts Google in the hardware business (Eaton, 2011). Google’s growth and capacity for innovation rested upon a management system that was unique, even by the unorthodox standards of Silicon Valley. Gary Hamel identified in the book, The Future of Management, several key features of the management system built by founders Larry Page (President of Products) and Sergey Brin (President of Technology), and their â€Å"adult supervisor† Eric Schmidt (Chairman and CEO): their hiring policy, a dramatically flat, radically decentralized organization, small, self-managing teams and rapid, low-cost experimentation. The result was a constant impetus towards creativity, innovation and entrepreneurial initiative. Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people (Grant, 2010, p. 45-346). Google keeps lines of communication open between the top people in the organization and the workers, referred to as Googlers. This open communication allows the workers to question the decision-makers about the happenings in the company and gives them a sense of ownership of the products. Google AdWords and AdSense is a pair of W eb advertising services that generate revenue. AdWords allows advertisers to submit ads to Google that include a list of keywords relating to the product, service or business. When a Google user searches the Web with one of the keywords, the ad appears on the sidebar. Google gets paid by the advertiser every time the user clicks on the ad. AdSense is similar, except instead of displaying ads on the sidebar, a webmaster can choose to integrate ads into their own site. Every time someone clicks on an ad on the webmaster’s site, the webmaster receives a portion of the ad revenue (Google gets the rest). With both AdWords and AdSense, Google’s strategy is to provide targeted advertising to users (Strickland, 2012). In 2011, 96% of Google’s $37. 9 billion in revenue comes from advertising (Miller, 2012). Google’s International Markets is one of the most used search engines in the world, offered in approximately 144 countries. The search engine holds around a 60% market share in the world’s search engine requests. Google holds a 10% higher market share in Europe than in the U. S. Google, Inc. has approximately twenty American based offices, thirteen offices in the Asia – Pacific region, twenty-six in Europe, three in Canada, three in Latin America and five in the Middle East. Sergey Brin, Google, Inc. ’s co-founder, stated, â€Å"Google plans to quickly expand into a wide variety of new markets. The simplicity of our user interface and the scalability of our back-end systems enables us to expand very quickly† (Bailey, Gilmore, Hrones, Mendea, Peal). Google, Inc. is swiftly becoming a noticeable global brand with approximately 70 office locations as of April 2010 in the U. S. and around the world (Bailey, Gilmore, Hrones, Mendea, Peal). Google believes it is possible to organize all the information on earth and provide it to users when needed. Google started out as a search engine and later collaborated with its various products (Kumar, 2011). SWOT Analysis StrengthsWeaknesses -Ease of use by all users to retrieve information -Speed of the search engine -Integrate with various languages -Localized searching -Google’s products -Development supports innovation-Difficult to differentiate between real good content, good content and average content -Business manipulate the system -Just a search engine that provides information to the user -Products are not well known OpportunitiesThreats -Technology and increase internet usage created a revolution for information and knowledge for the common man -Major revenues from advertising Constantly involved in acquisition programs -Huge user base causes any additions to immediately become more popular than even the original idea-Faces competition from other search engines like Yahoo and Bing -Baidu and Yandex in China and Russia are market winners -User preference changing -Possible failure or take time to migrate its existing technology -Don’t lose its focus with competitors -Moving awa y from the search engine (Kumar, 2011) Recommendations Google is constantly acquiring new businesses and ideas that allow it to provide information the users want to them at a rapid pace. One of their newest projects is Google Glasses which is in line to compete with Facebook for the social media crowd. These augmented reality glasses would bring smartphone computing straight to your eyeballs while allowing wearers to capture photos and videos of the world as they see it. Google glasses will have the ability to send text messages, take phone calls and give directions making it a competitor to Apple’s iPhone. We’re constantly being told these days that sitting is killing us, and that the amount of time we spend planted in a chair, glued to computers and tablets is dangerously unhealthy. Technologies that allow mobility and engagement with the world, while still connected to the Internet are going to be attractive (Hill, 2012). As a company, Google aims high. Its ambition far exceeds Internet search and advertising. It has built a powerful network of data centers around the globe in hopes of connecting users instantly with high-resolution satellite pictures of every corner of the earth and sky; making the entire text of books available online; and becoming the leading distributor of online video through YouTube. At the same time, Google has taken its advertising system offline, as it tries to capture portions of large ad markets in television, radio and newspapers, investing heavily in mobile phone technology to replicate its online success in the wireless world. The company continues to be dominate in its core business, search advertising, but Google faces fierce competition from social media sites like Facebook and Twitter. Information exchanged over the social network is walled off from search engines and lucrative territory for ads (Lennihan, 2012). Google has had many inquiries from the Federal Communications Commission (FCC), the Federal Trade Commission (FTC) and the European Commission (EC). The FCC fined Google $25,000 for impeding an investigation into its data collection practices. The FTC escalated its antitrust investigation of Google by hiring a prominent litigator, sending a strong signal the agency is prepared to take the case to court. The EC warned Google it must move quickly to change four business practices or face formal charges for violating European antitrust law. The EC found, after a two-year inquiry, that Google might have abused its dominance in Internet search and advertising, giving its own products an advantage over those of others, while maintaining it offers a neutral, best-for-the-customer result (Lennihan, 2012). Having such a large share of the search and advertising market around the globe is attracting the government agencies to look into the way Google is doing business to ensure they are legitimately looking out for the best interest of the customer. The government wants to ensure Google is not giving any company an unfair advantage over any other company. Google’s future is being imagined at the company’s top-secret lab, called Google X, in an undisclosed Bay Area location. At the lab, Google is tackling a list of 100 ideas. Among them is a refrigerator that could be connected to the Internet, so it could order groceries when they ran low; a dinner plate that could post what you are eating to a social network; a robot that could go to the office while you stay home in your pajamas; or an elevator to outer space. One of the ideas – the driverless cars – may turn into a new business. Even as Google has grown into a major corporation and tech start-ups are biting at its heels, the lab reflects the company’s ambition to conduct ground-breaking research and development (Lennihan, 2012). Conclusion Google has come a long way since Sergey Brin and Larry Page networked a few computers together at Stanford. What started as a modest project is now a multibillion-dollar global organization that employs more than 19,000 people around the world. Brin and Page are still very much involved with Google’s operations (Strickland, 2012). Hiring intelligent people that fit the Google way and keeping the teams to small groups are key ingredients to keep effective teams able to get things done without too many layers. Google’s drive to remain on top of the search and advertising industry and drive to continuously improve their products through acquisition, research and development keeps them on top of the industry. References Bailey, Gilmore, Hrones, Mendea, Peal. Google, Inc. International Strategies. Retrieved from http://www. slideshare. net/abail019/international-strategies-for-google-inc Eaton, K. (2011, August 15). Why Google Bought Motorola Mobility, And What It Means. Retrieved from http://www. fastcompany. com/1773548/google-bought-motorola- mobility-12-point-five-billion-what-it-means Google Company. (2012). Our products and services. What we do for business. Retrieved from http://www. google. com/about/company/products/ Grant, R. (2010). Contemporary Strategy Analysis. West Sussex, United Kingdom. John Wiley Sons, Ltd. Hill, K. (2012, May 30). Google’s Competitor For Facebook Isn’t Plus. It’s Project Glass. Forbes. Retrieved from http://www. forbes. com/sites/kashmirhill/2012/05/30/googles- competitor-for-facebook-isnt-plus-its-project-glass/ Kirkpatrick, D. (2006, October 19). The real reason that Google bought YouTube? Fortune Magazine. Retrieved from http://money. cnn. com/2006/10/18/technology/fastforward_gootube. fortune/index. htm Kumar, A. (2011, June 25). Google SWOT Analysis. Retrieved from http://www. marketing91. com/google-swot-analysis/ Lennihan, M. (2012, July 19). Google Inc. New York Times. Retrieved from http://topics. nytimes. com/top/news/business/companies/google_inc/index. html Miller, M. (2012, January 23). How Google Made $37. 9 Billion in 2011. Retrieved from http://searchenginewatch. com/article/2140712/How-Google-Made-37. 9-Billion-in-2011 Strickland, J. (2012). How Google Works. Retrieved from http://entertainment. howstuffworks. com/hsw-shows/sysk-crowd-sourced-quiz. htm Wikipedia. (2012, July 23). List of acquisitions by Google. Retrieved from http://en. wikipedia. org/wiki/List_of_acquisitions_by_Google How to cite Google Strategy Plan, Essay examples

First world war poetry free essay sample

First world war poetry 39 faris-slm Web definitions A war poet iS a poet written at that time and on the subject of war. This term, at the beginning applied especially to those in military service during World War I. then, documented as early as IS4B in reference to German revolutionary poet, Georg Herwegh The main figures in the first world war Siegfried Sassoon (1886-1967)-1 Siegfried Sassoon was perhaps the most innocent of the war poets. John Hildebdle has called Sassoon the accidental hero. Born Into a wealthy Jewish family In 1886, Sassoon lived the pastoral life of a young squire: fox-hunting, playing cricket, golfing nd writing romantic verses. Being an Innocent, Sassoons reaction to the realities of the war were all the more bitter and vlolent both his reaction Trough his poetry and his reaction on the battlefield (after the death ot fellow officer David Thomas and has brother Hamo at Gallipoli). Sassoon sadness, he believed that the Germans were entirely to blame. Sassoon showed innocence by gong public to protest against the war. Luckily. his friend and fellow poet Robert Graves convinced the review board that Sassoon was suffering from shell-shock and he was sent instead to the military ospital at Craig Lockhart where he met and influenced Wilfred Owen. Sassoon is a key figure in the study of the poetry of the Great War: he brought with him to the war the ideal pastoral background. he began by writing war poetry reminiscent of Rupert Brooke. he wrote with such war poets as Robert Graves and Edmund Blunden. e spoke out publicly against the war. he spent thirty years reflecting on the war through his memoirs, and at last he found peace in his religious faith. Some critics found his later poetry lacking in comparison to his war poems. How to Die Dark clouds are smouldering into red While down the Craters morning burns The dying soldier shifts his head TO watch the glory that returns He lifts his fingers toward the skies Where holy brightness b reaks in name: Radiance reflected in his eyes, And on his lips a whispered name. Youd think, to hear some people talk, That lads go West with sobs and curses, And sullen faces white as chalk, Hankering for wreaths and tombs and hearses. But theyve been taught the way to do it Like Christian soldiers: not with haste And shuddering groans: but passing through it With due regard for decent taste. From the age of nineteen Owen wanted to be a poet and immersed himself in poetry, eing especially impressed by Keats and Shelley. He wrote almost no poetry of importance until he saw action in France in 1917. He was deeply attached to his mother to whom most of his 664 letters are addressed. (She saved everyone. ) He was a committed Christian and became lay assistant to the vicar of Dunsden near Reading 1911-1913 teaching Bible classes and leading prayer meetings as well as visiting parishioners and helping in other ways. He escaped bullets until the last week of the war, but he saw a good deal of front-line action: he was blown up, concussed and suffered shell-shock. At Craig Lockhart, the psychiatric hospital in Edinburgh, he met Siegfried Sassoon who inspired him to develop his war poetry. He was sent back to the trenches in September, 1918 and in October won the Military Cross. by seizing a German machine-gun and using it to kill a number of Germans. On 4th November he was shot and killed near the village of Ors. The news of his death reached his parents home as the Armistice bells were ringing on 11 November. Wilfred Owen is the greatest writer of war poetry in the English language. He wrote out of his intense personal experience as a soldier and wrote with matchless power of the physical, moral and psychological impact of the First World War. All of his great war poems about his reputation rests were written only in a fifteen months. Anthem for Doomed Youth BY WILFRED OWEN What passing-bells for these who die as cattle? Only the monstrous anger of the guns. Only the stuttering rifles rapid rattle Can patter out their hasty orisons. No mockeries now for them; no prayers nor bells, Nor any voice of mourning save the choirs,† The shrill, demented choirs of wailing shells; And bugles calling for them from sad shires. What candles may be held to speed them all? Not in the hands of boys, but in their eyes Shall shine the holy glimmers of good-byes. The pallor of girls brows shall be their pall; Their flowers the tenderness of patient minds, And each slow dusk a drawing-down of blinds In England For the first time, am essential number of important English poets were soldiers, writing about their experiences of war. A number of them died on the battlefield, most famously Rupert Brooke, Edward Thomas, and Wilfred Owen. Siegfried Sassoon survived but were scarred by their experiences, and this was reflected in their poetry. Wilfred Gibson (1878-1962) -3 Wilfred Wilson Gibson was born in Hexham, England in 1878. Gibson worked for a time as a social worker in Londons East End. He published his first verse in 1902, Mountain Lovers. He had several poems included in various Georgian poetry 1910. After the outbreak of war, Gibson served as a private in the infantry on the Western Front. It was therefore from the perspective of the ordinary soldier that Gibson wrote his war poetry. His active service was brief, but his poetry contradict his lack of experience, Breakfast being a prime example of ironic war verse written during the very early stages of the conflict following the armistice, Gibson continued riting poetry and plays. His work was particularly concerned with the poverty of industrial workers and village workers. Back They ask me where Ive been, And what Ive done and seen. But what can I reply Who know it wasnt l, But someone Just like me, Who went across the sea And with my head and hands Killed men in foreign lands Though I must bear the blame, Because he bore my name. str Herbert Read (1893-1968) -4 the poet and critic, was born in France, Yorkshire in 1893 His college studies, at Leeds University, were interrupted by the outbreak of the First World War, in which he served with the Yorkshire Regiment in France and Belgium. During his service he was awarded the Distinguished Service Order (DSO) and Military Cross in the same year, 1918. Read wrote two volumes of poetry based upon his war experiences: Songs of Chaos (1915) and Naked Warriors, published in 1919, along with two volumes of autobiography, In Retreat (1925) and Ambush (1930). He became an outspoken pacifist during the Second World War. He continued to publish poetry for the remainder of his life, his final volume, Collected Poems, being published in 1966. As a literary critic he championed the 19th-century English Romantic authors, for example in The True Voice of Feeling Studies in English Romantic Poetry . Ernest Hemingway -5 Ernest Hemingway, the son of Clarence Edmonds Hemingway, a doctor, was was born in Oak Park, Illinois, on 21st July, 1899. His mother, Grace Hall Hemingway, was a music teacher but had always wanted to be an opera singer. According to Carlos Baker, the author of Ernest Hemingway: A Life Story (1969), he began writing stories as a child: Ernest loved to dramatize everything, continuing his boyhood habit of aking up stories in which he was invariably the swashbuckling hero. When the United States entered the First World War in 1917 Hemingway attempted to sign up for the army but was rejected because of a defective eye. He therefore Joined the Red Cross as an ambulance driver. He later wrote: One becomes so accustomed to all the dead being men that the sight of a dead woman is quite shocking. I first saw inversion of the usual sex of the dead after the explosion of a munition factory which had been situated in the countryside near Milan. We drove to the scene of the disaster in trucks along poplar-shaded roads. Arriving where the munition plant had been, some of us were put to patrolling about those large stocks of munitions which which had gotten into the grass of an adjacent field, which task being concluded, we were ordered to search the immediate vicinity and surrounding fields for bodies. We found and carried to an improvised mortuary a good number of these and I must admit, frankly, the shock it was to find that those dead were women rather than men. A Farewell to Arms (1929), Hemingways great novel set against the background of the war in Italy, and eclipses the poetry dealing with his war-time experiences.

Asia Cafe Research free essay sample

More recently, they have become less ubiquitous due to growing affluence in the urban populations of Malaysia. They are increasingly being replaced by food courts, which are indoor, air conditioned versions of hawker centres located in shopping malls and other commercial venues. In many cases, food court was built partly to address the problem of unhygienic food preparation by unlicensed street hawkers. Therefore food court was initiated in the 1990s and they became popular in shopping malls, business centres, entertainment centre, tourist areas and airports. . 1. 2 Asia Cafe Company Asia Cafe food court, located at the site of a former cinema in Jalan SS15/8, Subang Jaya, has 70 stalls offering local and international cuisine as well as an Internet cafe and recreational pool centre. According to Mr. Yeo, the Asia Cafe assistant manager, it is the first venture with such combination in Malaysia by Datuk Cheah Suan Lee, 44, and his wife, Datin June Khoo Ewe See, 43, following the coup le’s success in opening a chain of restaurants offering Malaysian dishes in the United States. We will write a custom essay sample on Asia Cafe Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Asia Cafe was open since January 16 2005, which can seat 3,000 people and has a parking area that can accommodate about 100 cars, is open from 7am to 4am daily. 1. 2 Problem Statement Food courts are becoming more popular in Malaysia because it offers a variety of inexpensive food under one roof. Food court patrons are increasing since 1990s and are expected to have higher growth, propelled by the consumer’s changing lifestyle of eating-out. In today’s society, due to dual careers, consumers have less time preparing food at home. Nowadays, people tend to eat outside to save time and effort, yet they are looking for variety and quality at an affordable price. They provide an opportunity to Asia Cafe to increase their sales with the growing consumption. Largely due to the high competition in Malaysia, hawkers and food court operators are strategising in terms of food quality, food varieties, value of meals, environment and amenities of restaurant. According to the survey conducted by Stanton et al. (2002), there are more than 80,500 food service businesses operating in Malaysian market. Positive customer satisfaction level is found to be dominant cause for customer patronage. In order to gain competitive advantage over competitors, Asia Cafe needs to have more comprehensive understanding of the various factors that influence customer satisfaction. 1. 3 Research Objectives The main purpose of this study attempts to elaborate that food court factors that influence the customer satisfaction. It is increasingly important for food operators to understand what they offer to satisfy patrons, given the more competitive environment. Hence, the research objectives are: 1. To investigate the demographic characteristics of patrons in Asia Cafe. 2. To determine which factors have a significant influence on the customer satisfaction in Asia Cafe. 1. 4 Research Questions The study intends to seek answers to the following research questions: a) What are the demographic characteristics of the patrons of Asia Cafe? b) Does the quality of food, quality of service, value of meal, ambience and amenities offered by Asia Cafe significantly influence the customer satisfaction? . 5 Significance of Study The results of this research is useful to help Asia Cafe management better understand which factors have the most significant influence on its target customer satisfaction. The management would be able to identify the factors that they could improve on. More effective strategies can be executed to increase customer satisfaction and thus encouraging them to return. In the long run, the customer loyalty can be maintained and poten tially bring a massive revenue into Asia Cafe. CHAPTER 2 LITERATURE REVIEW 2. Introduction This part contains the literature review that had been conducted for this research in the past. The following are literature review providing readers brief understanding on customer satisfaction and factors influencing customer satisfaction. 1. Customer Satisfaction Customer satisfaction is a person’s feeling of pleasure or disappointment resulting comparing a product’s perceived performance or outcome in relation to his or her expectation (Armstrong and Kotler, 2000). Customer satisfaction is a very important factor in obtaining and maintaining customer loyalty which refers to customer’s likelihood to return and their willingness to engage in a partnership with the company (Bowen and Shoemaker, 2003; Shoemaker and Lewis, 1999; Robinson et al. , 2005). Loyal customers are more likely to form a communal relationship with the company (Shoemaker and Lewis 1999; Robinson et al. , 2005) Therefore, it is extremely important for the business to attain customer loyalty by satisfying customers to be successful in their long term business as the competition is getting fierce. As a result, it is necessary for restaurants to understand the factors influencing customer satisfaction. 2. Previous studies on factors influencing customer satisfaction and loyalty toward restaurants 1. Quality of food Some of previous findings suggest that the quality of food is key determinants in consumer satisfaction and loyalty (Clark and Wood, 1998, Jang and Matilla, 2005). It is known that quality of food and fresh ingredients have already been rated as the most important reasons why customers return to a restaurant (Brumback, 1998; Soriano, 2002). Quality of food is evaluated by several variables such as menu variety, tastiness of food, food consistency (Kivela, 2000); Soriano also agreed to Kivela in terms of the importance of menu which is a great selling tool for the restaurant sector (Bowen and Morris, 1995; Soriano, 2002). Generally, the restaurants offer a wide variety of options from which to choose and so enable customers to determine the menu which lead them to offer quality service (Iglesias and Guillen, 2004). 2. Price According to Teboul (1991), the price to be paid for a service determines, in the customer’s mind, the level of quality to be demanded. As dining out is an integral part of Malaysian’s lifestyles, in these kind of situations, experienced consumers have raised their expectations with regard to quality, good service and environment, while seeking a better value for their money (Klara, 2001; Soriano, 2002). Apart from that, previous research highlights that restaurant managers must know the so-called internal reference price of their potential customers, which can be measured through the mean price that they expect to pay for the service offered by their restaurants (Pedraja and Yague, 2002 ). 3. Service The results of previous study also showed that service are strong contributory factors for customer satisfaction which leads to return patronage (Kivela et al. , 2000). Service is evaluated by four variables such as friendly polite and helpful staff, attentive staff, staff greeting customers, and staff who is willing to serve (Kivela et al. , 2000). Based on the research done by Iglesias and Guillen (2004), the relationship between the restaurant staff and the clientele means that there is a high potential for variability in the service, given that service quality can vary from one employee to another, from one customer to another, etc. In the last decade, customers have also been increasingly concerned about the quality of service when choosing restaurants. However, it is normally very difficult to satisfy every single customer and form long-lasting customer relationships. To overcome that, service staff can be hired or retrained on the basis of interpersonal skills, and relationship work can be explicitly encouraged by others and the employees themselves (Kivela et al. , 2000). 4. Place Retail atmosphere is often distinguished in terms of the amount and types of effect perceived within an environment (Turley and Chebat, 2002). In a service context, the environment is a key intangible that helps distinguish successful from the unsuccessful service firms that achieve customer satisfaction (Laroche et al. , 2001). Consumers often find that environments filled with prestige-oriented goods are intrinsically rewarding which the research supports a positive relationship between service quality and consumer satisfaction, as better service equates to better performance, an increased likelihood of fulfilled expectations, and correspondingly higher levels of satisfaction (Caruana et al. , 2000; Babbin et al. , 2005). Kivela suggested that parking convenience also can be very influential factors for consumers to choose restaurant (Kivela et al. , 2000). For example, in Hong Kong, there are almost no on-street parking facilities, and off-street parking is often expensive. Many restaurants, however, offer valet parking and will either contribute towards the cost of parking, for example the first hour, or in some cases will pay for the parking bill. As a result, many diners in Hong Kong are particularly are satisfied with the parking service and swayed to return to the restaurants (Kivela et al. , 2000). To gain a competitive advantage in today’s market, offering good food and good service is not enough factors to satisfy customers various needs but restaurants need to offer meals that has good value in a favourable ambience (Soriano, 2002) while other researchers found that some form of Internet activity would be an amenity to increase customers satisfaction (Susskind and Chan, 2000; Soriano, 2002). In sum, quality of food, quality of service, value of meal, ambience and amenities of the restaurants are some important variables that may significantly influence customer satisfaction of the restaurant industry. CHAPTER 3 METHODOLOGY 3. Introduction This chapter explains the research design, data collection method, sampling plan, research questions, hypotheses, measurement of variables, and data analysis plan. 1. Research Design The researchers decided to use both exploratory and descriptive research. Qualitative data was collected by using depth interview and quantitative data using survey. 3. 2 Data Collection Method 3. 2. 1 Depth interview Data collected through in-depth interview provide background information on Asia Cafe and its founder. Prior to the interview, permission was obtained to have the whole interview audio recorded. The interviewee acknowledged that the interview would be used for research purpose only. A one hour in-depth interview was conducted with Mr. Yeo, the assistant manager of Asia Cafe. The manager’s office was chosen as the location. An interviewer’s outline was developed by the researchers (see Appendix A). The questions asked were based on the company’s background and issues related to customer satisfaction. At the end of the interview, the company stamp and the manager’s signature were obtained to show proof of permission to conduct the survey. The researchers recorded the interview using a tape recorder, and later transcribe it. 3. 2. 2Survey A pilot study of 10 students was conducted to pre-test the questionnaire (see Appendix B). The pre-testing was important to detect any ambiguity or bias in the questions. The survey was conducted using self-administered questionnaire. Respondents at Asia Cafe were asked to complete a questionnaire on the spot, which would last three to five minutes per respondent. 3. 3 Sampling The target population was any college students or working adults who were patronizing Asia Cafe. Convenience sample was carried out on 200 respondents who were most conveniently available at Asia Cafe. 100 questionnaires were distributed in the afternoon session and another 100 questionnaires were distributed in the evening session. 3. 5 Hypotheses To answer the second research question, five hypotheses were developed from the literature review. H1:The quality of food by Asia Cafe significantly influences the customer satisfaction. H2:The quality of service by Asia Cafe significantly influences the customer satisfaction. H3:The value of meal by Asia Cafe significantly influences the customer satisfaction. H4:The ambience of Asia Cafe significantly influences the customer satisfaction. H5:The amenities of Asia Cafe significantly influence the customer satisfaction. 3. 6 Measurement of Variables The survey questionnaire was developed by the group members (see Appendix B). The questionnaire contains 33 questions in total, which can be categorised into 3 main sections. In section A, five nominal-scaled questions were set to obtain demographic characteristics of respondents, such as gender, race, marital status, highest qualification, and employment status. Ordinal scales were used for another two demographic variables such as age and monthly salary/allowance. Section B consists of four nominal-scaled questions on respondent’s preferred kind of food at Asia Cafe, visit frequency, visit time, and how respondents get to know about Asia Cafe. A seven –point interval scale was used to rate the overall satisfaction level of Asia Cafe. In section C, 21 seven-point Likert-scaled questions were used to identify respondent’s opinions towards the five independent variables (quality of food, quality of service, value of meal, ambience and amenities). REFERENCES: 1. Andaleeb, S. and Conway, C. (2006) Customer satisfaction in the restaurant industry: an examination of the transaction-specific model. Journal of Services Marketing. 20 (1) 3-11, online, date accessed 24 November 2006, Available from: http://www. emeraldinsight. com 2. Armstrong, G. and Kotler, P. (2000) Marketing an introduction, New Jersey, Prentice-Hall, Inc. 3. Babbin, B. et al (2005), Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea, Journal of Services Marketing,19(3), online, date ccessed 18 January 2007, Available from: http://hermia. meraldinsight. com 4. Clark, M. and Wood, R. (1998), Consumer loyalty in the restaurant industry a preliminary exploration of the issues, International Journal of Contemporary Hospitality Management 10(4), online, date accessed 15 January 2007, Available from: http://hermia. emeraldinsight. com 5. Iglesias, M. and Guillen, M. (2004), Perceived quality and price: their impact on the satisfaction of r estaurant customers, International Journal of Contemporary Hospitality Management 16(6), online, date accessed 18 January 2007,Available from: http://hermia. emeraldinsight. om 6. Jang, D. and Mattila, A. (2005), An examination of restaurant loyalty programs: what kinds of rewards do customers prefer? , International Journal of Contemporary Hospitality Management, online, date accessed 10 December 2006,Available from: http://hermia. emeraldinsight. com 7. Kivela, J. et al. (1999), Consumer research in the restaurant environment. Part 3: analysis, findings and conclusions, International Journal of Contemporary Hospitality Management ,online, date accessed 15 January 2007, Available from: http://www. emeraldinsight. com 8. Pedraja, M. Yague, M. J. (2002), The components of total perceived price: an empirical analysis in restaurant services, Journal of Foodservice Business Research, Vol. 5 No. 1, pp. 1-22. 9. Robinson, C. et al (2005), Recreating cheers: an analysis of relationship mar keting as an effective marketing technique for quick-service restaurants, International Journal of Contemporary Hospitality Management, 17(7), online, date accessed 1 December 2006,Available from: http://hermia. emeraldinsight. com 10. Solomon M. R. , 2006, Consumer Behaviour: Buying, Having and Being. 7th ed. New Jersey, Pearson-Prentice Hall. 11. Soriano, D. (2002), Customers’ expectations factors in restaurants the situation in Spain, International Journal of Quality Reliability Management, 19(8/9), online, date accessed on 1 December 2006, Available from: http://www. emeraldinsight. com 12. Teboul, J. (1991), Managing Quality Dynamics, Prentice-Hall, London. 13. Turley, L. , Chebat, J. -C. (2002), Linking retail strategy, atmospheric design and shopping behaviour, Journal of Marketing Management, Vol. 18 No. 1-2, pp. 125-44. APPENDIX A Interviewer’s Outline . When was Asia Cafe established? 2. Why it is called Asia Cafe? 3. What is the main concept of Asia Cafe? 4 . Where does the concept come from? 5. Have you ever been involved in food industry before? 6. Who are the target markets of Asia Cafe? 7. What is the main reason for choosing Subang Jaya as business location? 8. How did you see the opportunities to open a food court in SS15? 9. How Asia Cafe business has been running since it was opened? 10. Do you have any future business plans on to open more branches? APPENDIX B QUESTIONNAIRE Dear Sir / Madam, We are students from INTI Subang Jaya College who are currently undertaking B. A (Hons) Marketing in University of Hertfordshire. In order to complete our market research assignment, we are assigned to conduct a questionnaire based on â€Å"The factors that influence the customer satisfaction in Asia Cafe, SS 15†. Please assist us by filling up this questionnaire, all the information you provide is only meant for academic purposes and strictly confidential. Thank you for your co-operation. [pic] SECTION A Please answer the questions below and indicate your answer for the following statements. Please tick (where appropriate) 1. What gender are you? [ ] Male [ ] Female 2. What ethnic type are you? [ ] Malay [ ] Chinese [ ] Indian [ ] Others (Please specify)___________________________ 3. Which of the following age group you belong to? [ ] 16-25 [ ] 26-35 [ ] 36-45 [ ] 46-55 [ ] Over 55 4. What is your marital status? [ ] Single [ ] Married [ ] Divorced [ ] Widowed 5. What is your highest qualification? [ ] Secondary [ ] Pre-U [ ] Diploma [ ] Bachelor’s Degree [ ] Master’s Degree [ ] Doctorate . What is your employment status? [ ] Students [ ] Professional [ ] White collar worker [ ] Blue collar worker [ ] Unemployed [ ] Others (Please specify)_______________________ 7. Which of the following represent your monthly salary/allowance? [ ] Less than RM 1,000 [ ] RM1, 001- RM 2,000 [ ] RM 2,001- RM 3,000 [ ] RM 3,001- RM 4,000 [ ] More than RM 4,000 SECTION B Please answer the questions below and indicate your answer for the following statements. (Please tick (where appropriate) 8. What kind of foods do you prefer? ] Chinese cuisine [ ] Indian cuisine [ ] Malay cuisine [ ] Western cuisine [ ] Japanese cuisine [ ] Others (Please specify) _______________________ 9. How often do you patronize Asia cafe? [ ] Everyday [ ] 2 – 3 times a week [ ] Once a week [ ] 2 – 3 times a month [ ] Others (Please specify) _______________________ 10. When do you usually go to Asia Cafe? [ ] Breakfast hour [ ] Lunch hour [ ] Tea time hour [ ] Dinner hour [ ] Supper hour 11. How did you get to know about Asia Cafe? [ ] Newspaper / Magazine ] Friends [ ] Study / Live / Work nearby [ ] Previous visit [ ] Others (Please specify) ______________________ 12. Please rate your OVERALL Satisfaction Level in Asia Cafe. Please circle your answer 1 Extremely Poor 2 Very Poor 3 Fairly Poor 4 Moderate 5 Fairly Good 6 Very Good 7 Excellent SECTION C 13. Please rate the factors that influence your SATISFACTION LEVEL of Asia Cafe (Please tick ( where appropriate) 1 – Extremely Poor 2 – Very Poor 3 – Fairly Poor 4 – Moderate 5 – Fairly Good 6 – Very Good 7 – Excellent Quality of food |1 |2 |3 |4 |5 |6 |7 | |Innovative food |   |   |   |   |   |   |   | |Presentation of food |   |   |   |   |   |   |   | |Food consistency (always taste the same) |   |   |   |   |   |à ‚   |   | |Tastiness of food and beverage |   |   |   |   |   |   |   | Quality of service |1 |2 |3 |4 |5 |6 |7 | |Knowledge of food and beverage |   |   |   |   |   |   |   | |Equipment and appearance of employee |   |   |   |   |   |   |   | |Politeness of employee |   |   |   |   |   |   |   | |Waiting time before food / beverage arriving |   |   |   |   |   |   |   | Cost / Value of meal |1 |2 |3 |4 |5 |6 |7 | |Value of beverage |   |   |   |   |   |   |   | |Ambience |1 |2 |3 |4 |5 |6 |7 | |Level of noise |   |   |   |   |   |   |   | |Level of cleanliness | | | | | | | | |Food court’s temperature |   |   |   |   |   |   |   | Amenities |1 |2 |3 |4 |5 |6 |7 |Not applicable | |Washroom | | | | | | | | | |Internet Service | | | | | | | | | |Pool Centre | | | | | | | | | |Large screen projector and TV | | | | | | | | | ( Thank you for your participation. ( * Yo u may tick more than 1 * You may tick more than 1 * You may tick more than 1

Twelfth Night by William Shakespeare

Twelfth Night by William Shakespeare Malvolio and the CountessIn the kingdom of Illyria, a nobleman named Orsino lies around listening to music, pining away for the love of Lady Olivia. He cannot have her because she is in mourning for her dead brother and refuses to entertain any proposals of marriage. Meanwhile, off the coast, a storm has caused a terrible shipwreck. A young, aristocratic-born woman named Viola is swept onto the Illyrian shore. Finding herself alone in a strange land, she assumes that her twin brother, Sebastian, has been drowned in the wreck, and tries to figure out what sort of work she can do. A friendly sea captain tells her about Orsino's courtship of Olivia, and Viola says that she wishes she could go to work in Olivia's home. But since Lady Olivia refuses to talk with any strangers, Viola decides that she cannot look for work with her. Instead, she decides to disguise herself as a man, taking on the name of Cesario, and goes to work in the household of Duke Orsino.Viola (disguised as Cesario) q uickly becomes a favorite of Orsino, who makes Cesario his page. Viola finds herself falling in love with Orsinoa difficult love to pursue, as Orsino believes her to be a man. But when Orsino sends Cesario to deliver Orsino's love messages to the disdainful Olivia, Olivia herself falls for the beautiful young Cesario, believing her to be a man. The love triangle is complete: Viola loves Orsino, Orsino loves Olivia, and Olivia loves Cesarioand everyone is miserable.Meanwhile, we meet the other members of Olivia's household: her rowdy drunkard of an uncle, Sir Toby; his foolish friend, Sir Andrew Aguecheek, who is trying in his hopeless way to court Olivia; Olivia's witty and pretty waiting-gentlewoman, Maria; Feste, the clever clown of the house; and Malvolio, the dour, prudish steward of Olivia's household. When Sir Toby and the others take offense at Malvolio's constant efforts to spoil their fun, Maria engineers a practical joke to make Malvolio think that Olivia is in love with h im. She forges a letter, supposedly from Olivia, addressed to her beloved (whose name is signified by the letters M.O.A.I.), telling him that if he wants to earn her favor, he should dress in yellow stockings and crossed garters, act haughtily, smile constantly, and refuse to explain himself to anyone. Malvolio finds the letter, assumes that it is addressed to him, and, filled with dreams of marrying Olivia and becoming noble himself, happily follows its commands. He behaves so strangely that Olivia comes to think that he is mad.Meanwhile, Sebastian, who is still alive after all but believes his sister Viola to be dead, arrives in Illyria along with his friend and protector, Antonio. Antonio has cared for Sebastian since the shipwreck and is passionately (and perhaps sexually) attached to the young manso much so that he follows him to Orsino's domain, in spite of the fact that he and Orsino are old enemies.Sir Andrew, observing Olivia's attraction to Cesario (still Viola in disguise ), challenges Cesario to a duel. Sir Toby, who sees the prospective duel as entertaining fun, eggs Sir Andrew on. However, when Sebastianwho looks just like the disguised Violaappears on the scene, Sir Andrew and Sir Toby end up coming to blows with Sebastian, thinking that he is Cesario. Olivia enters amid the confusion. Encountering Sebastian and thinking that he is Cesario, she asks him to marry her. He is baffled, since he has never seen her before. He sees, however, that she is wealthy and beautiful, and he is therefore more than willing to go along with her. Meanwhile, Antonio has been arrested by Orsino's officers and now begs Cesario for help, mistaking him for Sebastian. Viola denies knowing Antonio, and Antonio is dragged off, crying out that Sebastian has betrayed him. Suddenly, Viola has newfound hope that her brother may be alive.Malvolio's supposed madness has allowed the gleeful Maria, Toby, and the rest to lock Malvolio into a small, dark room for his treatment, and they torment him at will. Feste dresses up as "Sir Topas," a priest, and pretends to examine Malvolio, declaring him definitely insane in spite of his protests. However, Sir Toby begins to think better of the joke, and they allow Malvolio to send a letter to Olivia, in which he asks to be released.Eventually, Viola (still disguised as Cesario) and Orsino make their way to Olivia's house, where Olivia welcomes Cesario as her new husband, thinking him to be Sebastian, whom she has just married. Orsino is furious, but then Sebastian himself appears on the scene, and all is revealed. The siblings are joyfully reunited, and Orsino realizes that he loves Viola, now that he knows she is a woman, and asks her to marry him. We discover that Sir Toby and Maria have also been married privately. Finally, someone remembers Malvolio and lets him out of the dark room. The trick is revealed in full, and the embittered Malvolio storms off, leaving the happy couples to their celebration.

Hypertension Case Study Example | Topics and Well Written Essays - 1500 words

Hypertension - Case Study Example It is usually called the silent killer because it does not present any symptoms until it reaches a serious and life-threatening stage (Microsoft Encarta Encyclopedia, 2003). The Joint National Committee on Prevention, Detection, Evaluation, and Treatment if High Blood Pressure has identified the classification of hypertension in adults older than 18 years are prehypertension, if systolic pressure is 120-139 mmHg and diastolic pressure is 80-89 mmHg; stage 1 hypertension is systolic pressure ranges 140-159 mmHg and diastolic pressure ranges 90-99 mmHg; and stage 2 hypertension if systolic pressure is 160 mmHg or more and diastolic pressure is 100 mmHg or higher (Bickley & Szilagyi, 2009). Essential or idiopathic hypertension is the term given to high blood pressures with no identifiable causes (Microsoft Encarta Encyclopedia, 2003). Hypertension has been also categorized in two classes. Primary hypertension happens when the sympathetic nervous system as well as the renin-angiotensin-a ldosterone system is hyperactive thereby causing vasoconstriction and endothelial dysfunction, its mechanism however is still not known. Secondary hypertension on the other hand is caused by high intake with estrogen therapy, polycystic kidney disease, renal artery vasoconstriction, primary hyperaldosteronism, Cushing’s disease, hyperthyroidism, and pheochromocytoma (Woods, 2006). Individuals having a family history of hypertension and cardiovascular diseases are at greater risk of developing heart-related illnesses. Also included in the high risk group are those who are smoking cigarettes, living a sedentary lifestyle, or having a body mass index of 30 kg/m2 or more. Furthermore, patients with past medical history of dyslipidemia, diabetes mellitus, or presence of albumin in the urine are more predisposed to developing hypertension and heart diseases. Regarding to age, males older than 55 years and females older than 65 years and postmenopausal are at greater risk of acquiri ng hypertensive and cardiovascular diseases. In addition, individuals who are regularly taking non-steroidal anti-inflammatory drugs or women who are taking estrogen-containing contraceptives are also more predisposed to acquiring heart diseases (Woods, 2006). The survey on monitoring prevalence rate of cardiovascular diseases by the World Health Organization was conducted to 22 countries. Conclusions based on the data gathered are as follows: Hypertension prevalence is high in all countries with a scope of 20% to nearly 50%. Generally, industrialized countries have a greater prevalence than United States, excluding Canada, (Wolf-Maier, 2003). In one country, higher prevalence rate is observed in the urban areas than in rural areas (Gupta, 2004; Ibrahim, 1996, Ragoobirsingh, et. al., 2002). On the whole, the worldwide burden of hypertensive disease in 2000 was approximated to be 972 million individuals or 26.4% of the adult population; 333 million are in developed countries and 639 million are in developing countries. By the year 2025, approximately 1.56 billion persons will be afflicted with hypertension, a projection of 60% from year 2000 (Kearney, 2005).Several studies were also conducted according to age and race and it was found out that the frequency of hypertension is high in the United States, increases with age, and is greater in African Americans than in whites (Hajjar, 2006). The incidence and susceptibility to complications brought about by

Accepting Change is to Americas Benefit Essay Example | Topics and Well Written Essays - 1000 words

Accepting Change is to Americas Benefit - Essay Example In fact, ambiguous attitudes towards change may even emerge in an individual. These would naturally bring about the oftentimes inconsistent views regarding changes, especially those that affect tradition and culture. At one time, one can embrace the novel while at another, staunchly defending what he perceives as really American. This is phenomenon is just a reflection of the opposite poles that exist among Americans regarding change. It is necessary to understand the dilemma that the American people face when confronted with changes that affect the very foundations of culture and tradition. It is through such understanding that determining the correct attitude can be realized. Dinosaur Dreams: Reading the Bones of America’s Psychic Mascot written by Jack Hitt provides valuable insights regarding the matter. It is a discussion on the general attitude of Americans towards the dinosaurs as symbols. Fenton Johnson’s Wedded to an Illusion, on the other hand, focuses on the issue of same gender marriages but it presents an argument on why Americans should accept change because of its benefits for their society. In summing up the points of Hitt and Johnson, it is easy to conclude that that since change is inevitable, Americans have no other recourse but to accept it in order to make the best out of the new opportunities it offers. A brief review of the history of the United States, particularly its culture, it is discernable that the people’s view of themselves and their country is constantly changing. This means that certain norms and beliefs once though to be permanently valid and right have been set aside as no longer attuned to the times or thrown into the dustbin of the past being found absolutely wrong. Under such premise, it is clear that the shifts, even if these at times cause upheavals, must be considered as beneficial. The struggle between the old and new is not just carried out by debates; it is possible for force to be applied in order to achieve a resolution. The point, however, is to determine the results of the events, whether or not it brought about positive things for society. This is a very pragmatic point of view on changes, one that is not based on subjective will but on objective conditions. If conditions change, there is actually no other recourse but to accept reality and to adap t or improvise. No matter how people wish things to be permanent, changes still occur. Even marriage is obviously not a permanent despite promises of union being made until death. In fact, it â€Å"has always been an evolving institution, bent and shaped by the historical moment and the needs and demands of its participants.† (Johnson) Centuries ago, nobody would have thought about divorce, especially because religion then played a very important part in establishing marital union. However, this has changed through following centuries. If such change is accepted by people, then there is no reason why they cannot do the same with changes in society, which is another institution. Actually, the shifts are taking place although these may be gradual and America’s only choice is to accept these. Hitt explains that the American psyche is actually accepting the changes. This is the view that he presents in his article which describes the significance of the American view of th e dinosaur. The existence of dinosaurs is proven by the past, something that can no longer be changed. However, â€Å"their periodic rebirth in pop culture neatly signals deep tectonic shifts in our sense of our self as a country.† (Hitt) The American people’s view on the relevance of the dinosaur is a reflection of their

Aeschyluss Oresteia: Summary and Analysis

Aeschyluss Oresteia: Summary and Analysis Aeschyluss Oresteia touched a chord within Francis Bacon both in its themes of parental violence and pursuit by the Eumenides and in the way Aeschyluss poetry communicated in a subconscious emotional level.Analyzing three triptychs, a closer examination is made between the works. Francis Bacon paints images communicating his feelings and emotions but which transcend his own personal experience and convey the tensions and violent emotions of the twentieth century, and possibly beyond their creative timeframe to become universally pertinent and timeless for all mankind.In reading Aeschyluss Oresteia, the poetry touched a chord within him such that he was to use motifs from the trilogy in a number of his works but also it pointed the way for him to engender strong emotions through his paintings without employing narrative.Additionally the fate driven outcomes of the plays relate to Bacons painting practice of utilising accident in developing his paintings.The initial appeal of Aeschylus was most likely rooted in this bloody story of parental violence, revenge and exile from the home and the ongoing pursuit by the Eumenides. The extensive records of Bacons conversations will be used to prove that Aeschylus was an influence and it will be seen how Bacon translates the cathartic experience of tragedy into the medium of paint.After a brief examination of the influence of his childhood, we will look at the general influence of Aeschylus on his work before analysing three triptychs based on The Oresteia.To show the relationship between these paintings, Aeschylus Oresteia and Bacon, an in depth analysis of Three Studies for Figures at the Base of a Crucifixion (1944) will be made, following this up by examining the Second Version of Triptych 1944 (1988) and Triptych Inspired by the Oresteia of Aeschylus (1981). In conclusion Aeschyluss influence will be confirmed and Bacons status of an painter of epic emotions and universal relevance will be raised. It is difficult to say with any certainty how much Bacon was influenced by his interest in literature because he so often contradicts himself that one can never be quite sure what he really means. Most of the time when one talks about painting, one says nothing interesting.Its always rather superficial.What can one say? Archimbaud (1993) p171 Despite this comment, he was a most vociferous painter.One only has to read David Sylvester and Michael Peppiatt to find many instances of contradictory views.For example his desire to avoid narrative painting is frequently stated on record, yet when talking with David Sylvester, Bacon says: I dont want to avoid telling a story but I want very, very much to do the thing that Valery (the French poet) said to give sensation without the boredom of conveyance. Sylvester (1980) p 65 Bacon used interviews skilfully to manage how his work was perceived and interpreted, sometimes being open and clear and at others intentionally misleading or at least spreading an air of mystery about his images and sources.The interviews with David Sylvester are a mine of information about his work and in them he acknowledges his profound debt to literature specifically Aeschylus and Eliot. Additionally he could list for Michael Leiris, cited in Gale (2008), p23, what books informed Triptych 1976.And Michael Peppiatt recorded that Bacon admitted that literature had more effect on his paintings than anything else. Bacons primary aim was to convey strong feelings and emotions: the shock of violence, fear of the threat and rumblings of fate. He wanted to communicate up onto the nervous system using subconscious feelings and raw emotion rather than tell or show directly.This is just what he got from Aeschylus and T. S. Eliot.The Wasteland is not a narrative poem; it evokes feelings and, The Oresteia of Aeschylus . . . its epic nature and hyperbolic language and imagery make it into something more universal . . . its inherent emotional violence. Gale (2008) p21 And Bacon was a man steeped in violence.Francis Bacons father, Edward, was a hardened war veteran with an innate belief in physical courage and toughness.He brought his children up under a tough military regime and had little time or affection for his son.Being an asthmatic, allergic to dogs and horses didnt prevent his father from forcing him to ride to hounds and is reputed to have had him beaten by the grooms in the stable for no reason other than to make a man of him.These grooms were also those with whom he had sex after he was expelled from public school for his relationships with other boys.This fusion between sex and violence is probably what forged his sadomasochistic instincts.Finally, his father discovered him dressed in his mothers underwear and expelled him from the family home to which he was never to return.The paternal violence and the experiences of being cast out could have been linked to why The Oresteia struck such a chord with him.The tormented personal history, is subconsciously awoken by the poetry of Aeschylus, Eliot and others, particularly Shakespeare, and is expressed by Bacon in the violence of all his works.And it is Bacons intention that these paintings communicate this violence of his life and sources to the viewer through feeling rather than narrative.As Andrew Brighton writes, Bacons stories of his traumatic childhood and early sex life may have been told for their own sake honest and cathartic revelations and fibs but they give us one of Bacons pretexts.By word of mouth and in published sources, his account of himself increasingly accompanied him and his work.They lent authenticity to his art and its rhetoric of despair.They tell us something both of how he wanted others to understand his history and how he understood it himself.These understandings became sources for his paintings; they are in a sense part of the literature on which his work drew. Brighton (2001) p17 Whilst in this essay the focus is on Bacon and Aeschylus, Bacons literary influences extended to T. S. Eliot (The Family Reunion amodern reworking of The Oresteia), W. B. Yeats, Frederico Garcia Lorca, Ezra Pound, William Shakespeare (Hamlet being another reworking of The Oresteia motif) Webster, Conrad and Freke Brut, Satre (Les Mouches yet another reworking of the Oresteia) and on to Sigmund Freuds writings and theories which were very in vogue at the time. The common thread in many of these writers is tragedy.Aristotle commented that the purpose of tragedy was to purge by pity and terror.This cathartic theatrical experience, which can be related to Freudian theory, could well be a further aspect of the plays that attracted Bacon to the tragedies and that dramatic effect what he wanted to achieve through his painting, reworking the themes and motifs in a very different medium. Bacon referred to these paintings as sketches for the Eumenides, the ancient pursuers of revenge for familial murder.Bacons source for these creatures was The Oresteia, a trilogy by Aeschylus. (see Appendix A for a prà ©cis of The Oresteia) What might the Eumenides mean to man, particularly Francis Bacon, well read in Freudian theory?Could they represent the super ego, Freuds internal parent which governs our excesses?Bacons father as discussed was a brutal, disciplined man with very different value to Francis whose super ego would have been the internalisation of his parents value system.Are they subconscious feelings such as guilt or even pressure to conform to social mores of the time?Bacon viewed his homosexuality as a defect when society viewed it with such abhorrence that it was still a criminal act until 1968. Whilst these deductions have evidence to support them, what is more overwhelmingly true of Bacon is that he absorbed the feelings that poetry aroused in a subconscious, non verbal manner. When he painted he used these feelings as sources of inspiration thus painting from deep within himself where his life experience and the poetry synthesised to create paintings raw with human experience. It is notable that Three Studies for Figures at the Base of a Crucifixion, 1944, the turning point of his career, is an expression of his own demons.The whole painting conveys a savage inhuman terror, wrought with pain.The Eumenides are avengers of familial murder so it is pertinent that Bacon chose them instead of the traditional saints as his figures at the base of the crucifixion, symbolising the sacrificial murder of Jesus Christ by His Father and could be a subconscious expression of his feelings about his fathers abuse of him when a child but from the outset showing his sensitivity to mans inhumanity to man. I know for religious people, for Christians, the crucifixion has a totally different significance.But as a non-believer, it was just an act of Mans behaviour, a way of behaving to another. Although many state that the painting was completed in two days, Three Studies for Figures at the Base of a Crucifixion, dated 1944 was developed over a number of the preceding war years and many interpreted the triptych as Bacons reaction to the horrors of war.But Bacon tended not to depict mankind in general, such as Picasso did in Guernica, but often painted single figures which communicated with the individual in each of us to share universal truths and personal feelings. In Greek and Roman mythology there are overlapping similarities between the Eumenides known as the Erinyes (the angry ones) before their transformation to the Eumenides (the kindly ones), the Furies and the Gorgons.In ancient myths these creatures have heads wreathed in snakes, eyes dripping with blood, the body of a dog and bird or bat wings.In The Family Reunion, the play by T. S. Eliot in which he reworked the motifs of The Oresteia,Harry, the protagonist, describes them as sleepless hunters that will not let me sleep a phrase which engenders the unremitting hounding they represent.Eliots The Family Reunion was Bacons introduction to Aeschyluss Oresteia, the play that was to provide inspirational source material for many of his paintings.The Oresteia is a play steeped in multiple murders, revenge and retribution where the Erinyes/Eumenides pursue Orestes after he murdered his mother Clytemnestra and her lover Aegisthus in revenge for his mothers murder of her husband Agamemnon and his mistress Cassandra in revenge for his sacrifice of his daughter Iphigenia.These merciless creatures with an unassuageable thirst for mindless retribution of familial murder were the subjects of Three Studies for Figures at the Base of a Crucifixion.Bacon stated that they were influenced by Picassos biomorphs and when he wanted to further explore the organic form that relates to the human image but is a complete distortion of it, Sylvester (1980) p8, the Eumenides would have provided an ideal opportunity. The development of the biomorphic figures in Three Figures at the Base of a Crucifixion can be seen in earlier Bacon paintings: Man in Cap (1943); Figure Getting out of a Car (1943) and Man Standing (1941-2) and in subsequent paintings of that era:Figure Study I (1946) and Figure Study II (1946) which show reworking but with clothing and everyday props such as plants and flowers. These placements of the figures, with everyday objects that enter into our personal world, make them all the more threatening.From these beginnings, the Eumenides would become a recurring icon that Bacon would revisit many times until his Second Version of Triptych 1944. Bacon said that he chose the triptych because he couldnt paint everything he needed to on one canvas. Ive never been able to make the one image that sums up all the others.So one image against the other seems to be able to say the thing more. Sylvester (1980) p22 However, it is also interesting to note that crucifixions traditionally adopt the triptych format.The three figures stand in for the saints traditionally depicted at the base of the cross or even for Christ himself and the two thieves crucified with him. Additionally, The Oresteia is three plays and there are three Furies so the number three is woven throughout this work. The cadmium orange background, another element of this triptych that he would reuse throughout his career has been interpreted as a metaphor for violence but the evidence for this isnt clear.Nevertheless the grating burnt orange used in these painting demands the viewers attention and is unsettling.In this painting, the paint is applied more thinly than in later years and the Eumenides are contained within their distinct biomorphic forms.At this stage of his life and career he may have needed to contain the figures symbolically controlling his own psychological demons. In later paintings, where he is a more experienced and established painter, he allowed himself to work more freely and allow accident to play its part. In the Oresteia, the Eumenides are black but Bacon paints them white and grey like classical Greek statues, the shades of stone reminding us of the Gorgons. In the left hand painting an armless, legless or kneeling female with her head hung in despair or supplication appears to be more of a victim than an instrument of vengeance. Hugh Davies viewed her as a mourner at the cross. whilst Michael Peppiatt as Clytemnestra brooding like a hen over her sorrow Peppiatt (2007) p112. The central figure, blinded by a cloth draped over her eyes, is sourced from the blindfolded Christ in Grunewalds Mocking of Christ with the cloth being a metaphor for the blind pursuit of retribution by the Eumenides. The right hand biomorph looks like a penis with a savage biting mouth. Taking a psychological interpretation, this can be viewed as the Eumenides representing Bacons own guilt about his sado-masochism and homosexuality. Aeschyluss phrase the reek of human blood smiles out at me touched a nerve with Bacon and his paintings of mouths in this and other paintings is him expressing it though his own medium. In visual terms, a major visual source for this mouth was a still of the Nurses scream in the film Battleship Potemkin (1952) by Sergai Eisenstein. Bacon originally intended this painting as a study for a further, mush larger crucifixion painting but this intention was never fulfilled. Nevertheless, many characteristics of this painting would be reused: the cadmium orange background; the triptych format; the gaping scream and the biomorphic Eumenides. In 1988 he painted Second Version of Triptych 1944 which became his last painting of the Eumenides. It is over twice the size of the 1944 version and the harsh orange was replaced by saturated blood red backgrounds in the outer paintings and a carpet of blood red running down the central one. This is the blood red carpet that Clytemnestra lays down for Agamemnon as her ironic greeting welcomes him home to his death.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Spread tapestries in his way. Let the great king   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Walk a crimson pathway to the home   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  He never hoped to see. A crimson path! His just reward; now justice shall be done. Step down, my lord. The rest will follow. I shall not rest Till the gods grant what you have earned. The bloody yet regal colouring, the grander scale, the more refined technique and the compositional symmetry afford this painting a more majestic formality. The backgrounds are simpler and flatter and the figures smaller making the feeling of the later version less claustrophobic and despite being diffused in blood, it has less of the horror of the 1944 triptych. The Eumenides return as Martin Harrison remarked, as a sign of Bacons own fury and despair. Martin Harrison, in Rachel Tant in Gale Stephens (2008) p234 In the left hand panel the figure is less substantial and the chair more so, giving the figure an unearthly characteristic. This Eumenides has more distinct wings and is less frightening than her predecessor. She is more of an onlooker, a creature of despair perhaps even Bacons mother? The central figure has an egg-like form and looks out at the viewer with a grimace of pain. Perhaps Bacon the child? One of the stands legs looks like a scythe, the grim reaper on the red carpet on which Agamemnon was murdered. Here we have birth and death in the same painting. The right had biomorph is more like a human body squatting on a table ready to pounce. Perhaps his father? The Second Version of Triptych 1944 is a grander more refined, more mature painting than the original 1944 triptych but the raw pain is diluted suggesting a man more in control of his own demons and calmer in his advancing years. The Triptych Inspired by the Oresteia of Aeschylus, 1981 shows sparse modern room settings which relate the theme of these pictures to the present day. The epic sensations of the Oresteia: fear, revenge, power, envy, desire, guilt, family infighting, are just as relevant today, in fact they are timeless. Although each panel is set in a room, the figures are supported or contained by a framework of lines, a common Bacon technique. Frank Laukotters (2006, p184) view was that these shifting spatial perspectives indicate the vagaries of fate. On the side panels these lines lead into a doorway leading into a dark abyss, whereas in the central panel they form a plinth and a structure symbolising a throne on the blood red carpet. This bloodied carpet will be revisited by Bacon in his later triptych, Second Version of Triptych 1944, of the Eumenides. The Oresteia is a violent and murderous play with constant references to blood:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Death and grief forever   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Blood of a people lost. Agamemnon, Lines 715-716 Blood calls for Blood   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Libation Bearers, Line 77   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Gorgon waits, Living and dead are watching, Waiting to see The killer killed, Blood spilled for Blood. Libation Bearers, Lines 832-837 Step in blood, On thrones of blood, Blood-smeared from head to toe. Eumenides, Lines 163-165 Bacon wrote to Michael Leiris in 1976 that he was working on a large triptych in which the accidents were based on the Oresteia. I could not paint Agamemnon, Clytemnestra of Cassandra as that would have been merely another type of historical painting. . . Therefore, I tried to create an image of the effect it produced inside of me. Francis Bacon in Gale Stephens (2008) p216 Christopher Collard, in the introduction to his translation of the Oresteia, says that a detailed knowledge of the Oresteia is necessary in unravelling the depth of meaning in this triptych. Whilst this obviously helps with a concrete analysis and may also contribute to a subconscious understanding, in Bacons own terms, it is not an absolute necessity for the communication of the feelings of loneliness, violence and despair that he aims to convey up onto the nervous system. The central panel is the first to command the viewers attention. A contorted figure, with a grotesque, elongated neck and exposed vertebrae is bent down so that the head lies against a bowl of dark genitalia. This decomposing figure symbolises decaying power, defeat and death and arouses our pity as it struggles onto a raised platform. Here is a figure eaten away by inner conflict; consumed and gnawed by guilt. The blood red carpet suggests that the figure is Agamemnon but it could equally be Orestes and in the linked paintings, the Eumenides appear as they do in the Oresteia after the murder of Clytemnestra. On the left hand panel, a winged Eumenides with legs is flying over the door where matricide has taken place, into the framed space in front of it, already in pursuit of Orestes. Under the door, from the black abyss symbolising the never ending pain of sin, flows a rivulet of the victims blood. It seems most likely that this rapacious mutant, often blood-smeared and as if about to pounce on its prey, represented a deeply uneasy conscience. . . When Bacon remarked the Furies often visit me,he was alluding to what he considered the most insidious punishment of all: guilt, which he believed stalked modern post-Freudian man as the Erinyes pursued the Greeks. Peppiatt (2008)p 334 This painting shows a particularly good example of the operation and control of accident in his technique. Out of the face of the left hand Eumenides, is a congealed streak of blood where Bacon has squeezed paint directly out of the tube and then controlled the tail with a light brushstroke. As Andrew Durham says, Chance is exploited but the result is far from arbitrary: the creative and the critical become a single act. Ades Forge(1985) p 233 In the right-hand panel, a headless male, probably Orestes is being burrowed in to by a Eumenides, visually linked to the left hand one by the similar legs. In this way, the murder of the left hand panel is linked to the retribution in the right. Orestes seems to be cleft in half by the door signifying the tragic curse that tore the House of Atreus apart and the cycle of murders that forces him into exile. The feeling engendered in Bacon by this aspect of the Oresteia would have potently echoed his own rejection when his father found him dressed in his mothers underwear and cast him out of the family home when only fifteen.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  As was discussed at the start of this essay, one cannot always accept Francis Bacons spoken words absolute fact. He was a manipulator of his own image and often contradicted himself. However, in the case of the influence of Aeschylus on his paintings, we have extensive evidence recorded in interviews that is confirmed by the examination of the paintings themselves. On examination of Bacons childhood, parental cruelty, the blurring of sex and violence and the experience of being cast out from the family home at age 16, it can be seen why Aeschyluss Oresteia,struck such a chord within him. The murders committed by both parents, the sexual deceit, the exile of Orestes and the pursuit of the Eumenides, which Bacon admitted often visited him.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  But, it was the way in which the poetry of Aeschylus conveyed subconscious raw emotion that was the greatest influence on Bacon. Always avoiding the narrative in his paintings he looked to convey feelings directly, without the conscious intervention of storytelling. His paintings communicate up onto the nervous system. His emotions speak directly to ours. And on seeing the Oresteia, it is not so much the story that provides the cathartic experience of tragedy, but again profound emotions stirred by shocking violence and terror.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In analysing the three triptychs influenced by the Oresteia, it is clear that Bacon used the Eumenides to depict his own demons: his fathers betrayal of his parental role, his experience as an outcast, he guilt about homosexuality and sadomasochism, his belief in mans inherent. In the Oresteia triptych (1981), he shows us the decaying power of authority, the blood red carpet of the murder scene of a dying dynasty. One of the figures eating himself away, consumed by guilt. Aeschylus provided the inspiration and the means to paint the pain and horror of his existence, which he did so every morning before blotting it all out in an alcoholic anaesthetic.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Aeschylus wrote about fate and accident and this too was important to Bacon who used to try to use accident in his painting in order to move it further onto the subconscious plane and to make it more spontaneous and visuaqlly interesting.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Aeschylus was an epic poet who has used universal themes and powerful language to create a masterpiece of unquestionable greatness that has stood the test of time. I am a great fan of Francis Bacons paintings which to me are magnetic, full of emotion and mystery and over time, my interest has increased rather than waned. But it is too soon to say whether or not he is an epic or even a great painter. Bibliography Ades, Dawn, Forge, Andrew, with a note on technique by Andrew Durham (1985) Francis Bacon, London: Thames and Hudson, in association with the Tate Gallery. Aeschylus (1991) Plays Two, Oresteia, Agamemnon, Libation Bearers, Eumenides, Translated by Frederic Raphael Kenneth McLeish, Introduced by J. Michael Walton, London: Methuen. Archimbaud, Michel (1993) Francis Bacon: In Conversation with Michel Archimbaud, London: Phaidon Brighton, Andrew (c2001) Francis Bacon, London: Tate Gallery. Cork, Richard (), Bacon and Edge Sunday Times Magazine, Daniels, Rebecca (2008) Behind the Myth of Francis Bacon, The Daily Telegraph Review, 16.08.08, pp.1-3. Deleuze, Gilles (2004) Francis Bacon: The Logic of Sensation, Minneapolis: University of Minnesota Press. Dickinson, Hugh (1969) Myth on the Modern Stage, Urbana: University of Illinois Press. Eliot, T. S. (1972) The Wasteland and other Poems, London: Faber Faber. Ficacci, Luigi (2006) Bacon, Germany: Taschen. Gale, Matthew Stephens, Chris (2008) Francis Bacon, Tate Publishing. Harrison, Martin Daniels, Rebecca (2008) Francis Bacon: Incunabula, foreword by Barbara Dawson, London: Thames Hudson. Hatch, John G (1998), Fatum as Theme and Method in the work of Francis Bacon, Artibus et Historiae, Vol 19, no. 37 pp. 163-175, Januszczak, Waldemar (2009) A career in three slices, Sunday Times Culture Magazine. Laessoe, Rolf (1983) Francis Bacon and T.S, Eliot, Hafnia Copenhagen Papers in the History of Art, Vol 9. Leiris, Michel (1983) Francis Bacon: full face and in profile, Oxford: Phaidon, Oxford. Maughfling, Gavin (2001) The Pulverising Machine in Engage, Issue 10, Autumn. Peppiatt, Michael (2008) Anatomy of an Enigma, London: Constable. Peppiatt, Michael (2009) Portrait of a Paradox, Study of a Saint and a Sinner, Sunday Times Culture Magazine. Perl, Jed (2009) Slaughterhouse, New Republic, Vol. 240, Issue 10, pp.25-28. Porter, David H. () Some Inversions not Righted: A note on the Eumenides, The Classical Journal, 101.1, pp.1-10. Stanford, W. B. (1942) Aeschylus in his style: a study in language and personality, Dublin: The University Press. Sylvester, David (c1998) Francis Bacon: the human body, London: Hayward Gallery. Sylvester, David (c1980) Interviews with Francis Bacon 1962-1979, London, Thames and Hudson. Trucci, Lorenzo (1976) Francis Bacon, London: Thames and Hudson. Yezzi, David (2008) Bacons Theatre of the Absurd, The New Criterion, December, pp. 25-28 Zweite, Armin (ed) (2006) in collaboration with Maria Muller, texts by Peter Burger [et al.], Francis Bacon: the violence of the real, London: Thames Hudson.